Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Playoff Proposal Pauses
May 10, 2013
During the MHSAA Football Finals at Ford Field last November, I was approached by representatives of the Michigan High School Football Coaches Association with a request to have the MHSAA’s computing capabilities crunch the numbers for a concept that a couple of the coaches association’s members had for revising the MHSAA Football Playoff point system.
Within a few weeks the MHSAA hosted a meeting that brought together the coaches who introduced the concept with our numbers crunchers; and within a few days our staff had outlined the principles, revised the point system and retrofitted it to show how the system would have affected the 2012 playoffs.
There was initial excitement that we might be onto something, but that brief infatuation began to wane as we dug deeper and discussed the plan more widely.
The key ingredients of the proposal are (1) that a school would gain playoff points for every game its opponent wins, whether or not that school defeated that opponent, and (2) that the number of automatic qualifiers would be reduced in favor of a larger group of additional qualifiers based on a revised playoff points system that would favor schools which schedule larger and more successful opponents.
In spite of our staff’s helpfulness in bringing this proposal forward, we’ve lost optimism that it will accomplish what is hoped. Rather than making regular-season scheduling easier, it could make it harder as the “six-wins-and-in” mindset is replaced by the even worse “seven-wins-and-in” mindset. And any system that ignores a minimum number of wins and relies entirely on playoff points is even less fair than the current system to schools in the less densely populated areas of Michigan.
From our retrofitting of the proposed concept to the 2012 season, we know that teams with 6-3 records would be displaced in the playoffs by teams with 4-5 records, which is certain to go down badly and be difficult to explain to those communities. The revised point system would make it even more difficult than the current system for schools in less populated areas to find opponents of the size and strength to generate high playoff point averages without these schools driving 100, 200, 300 or more miles, one way, several times each season. For individual schools and some entire leagues, this will make football scheduling tougher, not easier. It is likely to add stress to those league affiliations, and to football scheduling generally.
In any event, there is no need to rush to 2013 or 2014 a proposal that’s called “Enhanced Strength of Schedule System” because schedules are 99 percent set for 2013 and nearly so for 2014. Even if adopted today, few schedules would be impacted before 2015. If a change like this one is to be implemented, schools must have ample notice, and our technology department must have enough time to program the new point system and then test it through an entire season.
The Representative Council acted wisely on May 6 when it paused the progress of this proposal. Some elements of it may be discussed at the MHSAA’s scheduled meetings this summer and fall.