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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Competitive Classes

May 7, 2013

After the classifications and divisions for MHSAA tournaments in 2013-14 were posted on mhsaa.com last month, there were more questions and comments than in previous years.

Some of this results from electronic media – how quickly our information gets distributed far and wide, and how easy it is for people to email their opinions.  This isn’t bad.

But we were able to discern in the feedback that there is poor public understanding of school enrollment trends in Michigan.  For example, many people objected that the spread between the largest and smallest schools in the classifications and divisions has grown too large.

In fact, taking the long view, the difference between the largest and smallest schools has been shrinking:

  • In Class D, the difference between the largest and smallest school has trended downward over the past 25 years, and will be approximately 20 percent smaller for 2013-14 than in 1989 (to 189 from 247).
  • The same is true in Class C, although less dramatically (to 221 from 259).
  • The same is true in Classes B and A, although less consistently (from 496 to 464 in Class B; and from 2,111 to 1,888 in Class A).

If there is need for more than four classes in basketball or girls volleyball, or for more than four “equal divisions” in most other sports, it is not because of the reason most often cited.  That reason – that the enrollment spread is growing too large – is not supported by the facts.