Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Championship Comments
April 23, 2013
Tom Lang wrote for the Lansing State Journal on April 5, 2013, about our most recent four-time MHSAA wrestling champion who, in keeping with our policy of not naming students in blogs, is not named here.
What really makes me want to name the Fowlerville senior heavyweight is that, in Lang’s article, the four-time champ freely names his practice partners over the years and credits them for his success.
With maturity and humility uncharacteristic of athletes twice his age, our newest of 17 four-time champs said: “I definitely had some great practice partners who were beating me up;” and he named five of them who he said “were all great practice partners for me. They were quicker so I had to make sure I stayed in good position and worked a lot on speed and more fluid technique.”
This senior, who pinned every opponent he faced this past season continued: “A lot of people might have been four-time state champs but they get one injury and that ruins it. Four years can be looked at as a very short time, but that’s a long time with wrestling and how you can face injury. There seems to be a lot of knee torqueing and shoulder injuries, the joints – and it really wears at you going four years in high school. It can be brutal on the body. So just staying healthy four years so you get a chance, is just the start.”
Giving credit to good partners and good luck. I’m thinking this young man already knows much more about life than wrestling.