Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Transforming Coaches
October 12, 2012
Forty-two years ago this past August, I showed up at a high school near Milwaukee for my first teaching and coaching job. I remember being introduced to the football team just before the first practice, and then just 60 minutes later, on the field, I heard a player call me “coach.”
The next day I overheard one player say to another, “Coach Roberts said . . .”
In 24 hours, I had been transformed from Jack Roberts to Coach Roberts. And it gave me a very special feeling.
After parents (and sometimes before them), the coach is the most important person in the educational process of school sports. Good coaches can redeem the bad decisions that administrators or parents sometimes make; and bad coaches can ruin the best decisions of administrators and parents.
Coaches have enormous influence over how kids think, how they act and what they value.
There is no time or money better spent in school sports than the time and money spent on coaches education. Every coach, every year in continuing education regarding the best practices of supervision, instruction and sports safety, as well as in ethics, values, sportsmanship and leadership.
The MHSAA Coaches Advancement Program should be the centerpiece of every school district’s ongoing, multi-faceted training program for coaches. We expect continuing education for classroom teachers. Why would we ever consider less for those who work with large numbers of students in settings of high emotion and with some risk of injury attended by hundreds or even thousands of spectators?