Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Dad's Day
April 23, 2012
Today is my father’s 92nd birthday.
Until my wife replaced Dad as my best friend, he doubled as both my best friend and father.
Dad has been inducted into 13 halls of fame nationally, and in Iowa where he was a two-time undefeated state high school wrestling champion, and in Wisconsin where he was a two-time Big Ten wrestling champion for the Badgers before a stellar career as high school and college coach, especially in football and wrestling. All that before his 29½ year tenure as executive director of the Wisconsin Interscholastic Athletic Association.
For two decades Dad chaired the national high school wrestling rules committee, and he traveled nationwide to conduct wrestling rules meetings for coaches and officials in states where local expertise in the sport had not yet developed. It is not a stretch to call him the father of high school wrestling. Certainly no person had greater influence than he during the sport’s formative years on the high school level.
And no person had more influence over my formative years.
So it is becoming increasingly painful to observe my father falter, as all people do who live as long as he has. Simple tasks require an increasing amount of assistance; significant talks fill a decreasing amount of our time. It is agonizing to one who has adored him.
When Dad served the WIAA, his sharp mind and strong voice would make him a top choice to address the toughest topics at National Federation meetings. He received the National Federation’s Award of Merit and is a member of its Hall of Fame.
But perhaps the most meaningful memory I have of Dad’s professional life occurred at his retirement event in late 1985 when the person representing the state’s coaches said this: “John. We may not have agreed with your every decision, but we never once questioned your motives.” There can be no higher praise.