A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.
Slow to Seeding
April 11, 2016
While it is an inevitable topic of discussion, it is not inevitable that the MHSAA Girls and Boys Basketball Tournaments will involve seeding of any significant scope.
The fact that there was no seeding proposal even considered by the MHSAA Basketball Committee this year is indicative of two facts:
There are many people who are totally against seeding the MHSAA Basketball Tournaments; and
Those who favor seeding cannot agree on how to do it.
It is possible that someday there will be limited seeding that does not involve margin of victory or cause additional travel for participating teams – perhaps placing the top two teams of a geographic District onto opposite District tournament brackets, or perhaps seeding the four teams that reach the Semifinals in each class.
Proposals that encourage teams to run up scores during the regular season or send teams to Districts outside their geographic area and/or involve the Regional tournament level are less likely to win favor. And, of course, the devil is in the details of the criteria for determining which teams are better than others.
The MHSAA Representative Council has taken the position that if seeding is to occur in MHSAA tournaments, it will be considered on a sport-by-sport and level-by-level basis. While some MHSAA tournaments already have seeding at one level or another, the Council knows that seeding for some sports and some tournament levels of other sports may never be acceptable.
The MHSAA Representative Council is also wise enough to know that seeding is really not an important topic, at least in comparison to the compelling health and safety issues to which the Council has been devoting great time and money during this decade.