Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.
Official Feedback
June 10, 2014
We receive much unsolicited comment about the performances of officials and the conduct of spectators. Here’s some of what the MHSAA does to actively solicit input from its key constituents.
Since 1956, the MHSAA has required member schools to provide numerical ratings of officials who work their contests. Since 1998, the system has also allowed schools to cite particular areas of perceived weakness; and doing so is required whenever a school provides a rating of “5” (worst) on the 1-to-5 scale.
There are many deficiencies in a system like this, including that it sometimes means that coaches or administrators are doing the rating, and some of them have never officiated and may not know the rules and mechanics as well as the officials. The rating can also be affected by whether the school won or lost.
Nevertheless, the system has value, not as a true evaluation of an official’s performance for any particular contest, but – when the ratings of all schools are combined over a three-year average – as a number that the official can use to understand his or her abilities relative to all other officials. And it’s a number the MHSAA can use, along with recommendations of local officials associations and assigners, when considering assignments to various levels of MHSAA tournaments.
It is also noteworthy that for 25 years, the MHSAA has used a reporting form allowed in some cases and required in others, whereby officials report unusual events to the MHSAA office immediately after contests. During a typical fall season, about 300 such reports will be filed; about 250 each winter season; about 200 each spring season. Any school which receives three or more negative reports over three seasons receives a letter of concern from the MHSAA and the school’s name is published in benchmarks; and any school that receives no such reports over three seasons receives a letter of praise.
In 2008-09, the MHSAA also began a program whereby officials could rate school sportsmanship. During the winter season of 2013-14, there were approximately 4,000 reports filed, including 2,400 in basketball. The Basketball Coaches Association of Michigan honors the best 100 schools where BCAM members are coaching.