Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.
“Who Needs This?”
May 24, 2013
One of the best barometers we have for informing us of the health of Michigan’s economy is to examine the number of registrations to be an MHSAA official. When the economy is poor, registrations trend upward; when the economy is improving, registrations decline.
Well, business must be booming in Michigan! Since the 2007-08 school year we’ve fallen almost 2,000 registrations.
Some of this decline can be explained away by the fact that registrations spiked upward when we allowed some free registrations in volleyball and basketball following the 2007 court-ordered changes in the girls volleyball and basketball seasons. But most of the recent decline – certainly the 1,000 decline of the past two years – is unrelated to discontinuing those promotional efforts; and it’s unrelated to a very reluctant resurgence in Michigan’s economy.
What is at work here now are two newer forces that frustrate efforts to maintain a pool of officials that is adequate to handle all the contests of a broad and deep interscholastic athletic program, and to handle those contests well:
- The first is the rise of social media and “instant criticism.” Spectators not only can critique calls before the official gets home from the game, those spectators can do so during the game. Their biased comments – and photos – can go worldwide before the official has left the venue! Really, who needs this? There have got to be less stressful hobbies.
- The second factor is the increased dependence on assigners. As local school athletic directors’ jobs became larger and more complicated, and as they were often given less time to do those jobs, more have had to turn to local assigners who will hire contest officials for groups of schools in one or more sports. As assigners built their little kingdoms, new officials have found it harder to break in and obtain a rewarding number of assignments. Many officials who have found themselves out of sorts with a local assigner have said, “Really, who needs this?” They find more fulfilling ways to spend their time.
The fact is that school-based sports – educational athletics – needs officials. We need them.
We need more officials and we especially need more young officials. Officials are vital members of the team that is necessary to provide a school-based sports program that actually does what it says it does – and that is to teach life lessons, including fair play and sportsmanship.