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Membership Growth

September 19, 2014

My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.

I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.

We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.

They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.

There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.

The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.

The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.

Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.

Glue and Grace

October 9, 2012

Recent events, obvious to you, caused me to return to an article the MHSAA published in August of 1999.  Here it is again:

Three days after the tragedy at Columbine High School in Littleton, Colorado, a retired athletic administrator whom I respect greatly and listened to intently, called me to say this: 

“You have an opportunity to speak to student-athletes in this state and across the country.  Talk to them about Littleton.”

This administrator wanted me to convey to athletes that they were not a part of the many and complex causes of the Columbine carnage, but they play a small part of the solution to help assure such craziness doesn’t occur closer to home.

The administrator was referencing some of the media reports that suggested the youthful killers took offense to the “jocks.”  Valid or not, these suggestions provide another wake-up call for those who claim that school-sponsored sports are healthy for the participants, school and community.

As a result, part of my conversations with student-athletes this year and the heart of my message to team captains in 1999-00, will be this:

    • Break down the walls, real or perceived, between the athletes of your schools and other students.  Avoid cliques limited to team members or even athletes in general.
    • When you walk the school halls and shopping malls, greet fellow students warmly, regardless of their involvement in school sports or other activities.  Let them know that you know they exist.
    • Become more sensitive to the needs of others, especially those who are different than you.  Appreciate that while you may be more gifted in some things, other students are more gifted in other things.  Show a genuine interest in those things. 
    • Understand that you are not the center of the universe.  Accept that it is your role to serve others, and not the other way around.
    • Don’t condescend, but concentrate on the rich worth of other people.  Seek them out.  Involve them.  Enter into their worlds and invite them into yours until such time as it is difficult to recognize different worlds in your school and community.

I believe this goal for the interscholastic athletic program, embraced by every administrator, participant and parent, would help us:  That  every participant be involved in academic and non-academic matters, athletic and non-athletic activities, be a star in one thing and a substitute in another, be on stage and backstage, in solo and ensemble, experiencing both winning and losing.

A student involved in such an experience as this could not help but provide glue and grace to a student body.

No student-athlete anywhere is remotely responsible for the massacre in Littleton, Colorado.  But student-athletes everywhere have an opportunity to be a small part of an environment that assures such a tragedy is not repeated where they live, study and play.  Talk to them.