Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.
Deepening Appreciation
May 15, 2012
The first phase of ArbiterGame launches May 23.
The creation of these electronic athletic department administrative tools, tailor-made for Michigan high schools and fully integrated with MHSAA policies and procedures, is bridging most of whatever remaining gap that may exist in the MHSAA leadership’s understanding of and appreciation for the job of its member school athletic administrators and their support staff.
The MHSAA is in partnership with ArbiterSports to create the tools; and at each step of design and deployment, MHSAA staff are consulting with local athletic directors. MHSAA staff have been engaged in training to help answer user questions from athletic administrators and secretaries. There have been more hours than we can count when our staff has listened to athletic administrators talk about details of their tasks, and even more hours when our staff has talked about how we best respond to even the smallest details.
The process is helping MHSAA staff appreciate the long list of duties required for every athletic event for every level of every sport. Never before have MHSAA staff talked so much about local scheduling of practices, games, facilities, transportation, workers and officials. Never have we had a deeper and broader appreciation for all that is required – day after day, week after week, season after season.
As we develop administrative tools to ease the local school administrative burden, we deepen our understanding of the work in which local administrators are engaged. We started this project to respond to athletic directors’ urgent requests to solve the problems of inadequate scheduling products and related support services from commercial vendors. An unanticipated benefit has been to enhance our knowledge of their daily duties. And we will be much better for it.