Membership Growth
September 19, 2014
My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.
I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.
We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.
They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.
There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.
The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.
The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.
Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.
Go With It
April 30, 2012
One of my counterparts in another state asked me last week, “How do you do it?” He meant, how do I find time to prepare two blog postings every week; and he also meant, how do I find topics for 104 postings each year; and he also meant, how do I go about the actual writing?
As for finding time, it’s no problem; because writing helps me think. It helps me clarify and prioritize. And going public with these thoughts helps me be more certain that I’m committed to the ideas. For me, writing daily is as important as breathing deeply.
As for finding topics, it’s rarely a problem. I find subject matter in what I read, what I hear and what I observe in everyday life and worldwide travel. And I’ve discovered that the richest sources for writing about school sports are often found the furthest from school sports.
And as for the actual technique, I go about it this way: I try to provide a plain circle, and then invite readers to color it however they wish, to use any shade they prefer, to color outside the lines if they think that’s most beneficial to their situation.
When we were children we were praised for coloring within the lines and utilizing the appropriate shades for sun, sky, grass and flowers. These days I just want to provide a blank circle and ask, “What can you do with that?” Not dictating what readers should do, but inviting readers to take an idea and do with it what they will where they live, work and play.
At least that’s what I want to do.