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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

It’s Change, Not Status

January 5, 2016

When I see a professional sports team install a scoreboard that is more expensive than the total of the interscholastic athletic budgets of the two dozen high schools closest to that stadium, I gripe.

When I see a half-dozen medical professionals scamper out to attend to an injured college football player, and then watch a local high school junior varsity soccer game where no medical professional is present, I grieve.

But in spite of these dispiriting moments, I never wish that my life’s work had been at those higher levels. Long ago I was impressed by the statement that we should measure impact by change, not by status.

It is at the school sports level, much more than at so-called higher levels, that lives are changed. No glitz. No glamour. Just huge results, with limited resources.