Membership Mentality
September 16, 2014
The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.
That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.
But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.
For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.
A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.
But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.
Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.
Change for Worse
November 25, 2014
I recall a toaster that was handed down from my parents when my wife and I were first married and in need of everything. It was already an antique, but it worked just fine, popping nicely browned bread with efficiency.
Some years later, we handed that toaster down to another generation; and we have missed its iconic look and quick, quality performance. No toaster we’ve had since has matched that model.
Recently we purchased a new dishwasher to replace one that was at least 25 years old. The new appliance is advertised as more energy efficient, with the features now required by the government in order to be more environmentally friendly. But the fact is, it runs twice as long and works half as well, often requiring a second wash to adequately clean the dishes.
You would think these earlier disappointments would have taught us; but even more recently we purchased a new washer and new dryer . . . energy efficient, of course . . . with all the required environmental improvements included. But again, the washer runs twice as long as the model it replaced. The dryer does too, and the clothes remain damp after repeating the maximum drying time . . . twice.
All of which proves the point that change is not always good.
People who proclaim that the world is changing and that we must change too are not always on the higher ground. Change is as often bad as it is good; and change often needs to be confronted, and thwarted.
Much of the change that has come to our homes has not improved our daily lives. Much of the change that has come to our schools has not improved the quality of education our children receive. Much of the change that has come to school sports has done much to harm and little to help educational athletics.
We must ignore the hype and point out the pitfalls of the shiny new products and promotions. Saying “No” to change is sometimes the boldest and best leadership we can provide for school-sponsored sports.