Membership Mentality
September 16, 2014
The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.
That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.
But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.
For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.
A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.
But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.
Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.
Counting On Officials
August 26, 2014
It is sometimes the most maligned who do the most good; and that might be said of high school sports officials.
Many MHSAA registered officials are key contributors to the quality of life in their communities; and as a group, MHSAA registered officials are key contributors to pediatric medical care in this state.
This year is the tenth that the MHSAA has been engaging its 11,000 registered officials in raising funds for Michigan’s four Children’s Miracle Network facilities: Beaumont Children’s Hospital, Helen DeVos Children’s Hospital, Sparrow Hospital and Hurley Medical Center.
Primarily through voluntary self-assessments during their annual registration process, officials have contributed approximately $60,000 to these four facilities.
In addition, a half dozen local officials associations have developed programs that regularly support their closest CMN facility. For example:
- The Metro Detroit Officials Association sponsors the Referees for Reading Program at Beaumont where monies raised help fund a pediatric ward book cart which is replenished annually with new titles for patients and parents to enjoy. The MDOA has sent its members to the pediatric unit to read to young patients. This year, the Eighth Annual MDOA Officials for Kids Golf Outing was held in Livonia, benefiting Beaumont Children’s Hospital and the reading program.
- The West Michigan Officials Association has included Officials for Kids in its annual community service initiatives for several years, assisting with a Helen DeVos Children’s Hospital event for visually impaired pediatric patients in Grand Rapids.
- The West Michigan Volleyball Officials Association has used the proceeds of an annual volleyball invitational it hosts to support Officials for Kids.
- Several associations, including the Capital Area Officials Association this spring, have sponsored a “Give-A-Game” event during the season where all officials on the same day contribute their game fees to Officials for Kids.
People can say what they want about sports officials. For my part, if my car breaks down anywhere in Michigan and I’m in need of quick assistance, I’ll check my officials directory. I know there will be an official nearby that I can count on.