Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

Official Feedback

June 10, 2014

We receive much unsolicited comment about the performances of officials and the conduct of spectators. Here’s some of what the MHSAA does to actively solicit input from its key constituents.

Since 1956, the MHSAA has required member schools to provide numerical ratings of officials who work their contests. Since 1998, the system has also allowed schools to cite particular areas of perceived weakness; and doing so is required whenever a school provides a rating of “5” (worst) on the 1-to-5 scale.

There are many deficiencies in a system like this, including that it sometimes means that coaches or administrators are doing the rating, and some of them have never officiated and may not know the rules and mechanics as well as the officials. The rating can also be affected by whether the school won or lost.

Nevertheless, the system has value, not as a true evaluation of an official’s performance for any particular contest, but – when the ratings of all schools are combined over a three-year average – as a number that the official can use to understand his or her abilities relative to all other officials. And it’s a number the MHSAA can use, along with recommendations of local officials associations and assigners, when considering assignments to various levels of MHSAA tournaments.

It is also noteworthy that for 25 years, the MHSAA has used a reporting form allowed in some cases and required in others, whereby officials report unusual events to the MHSAA office immediately after contests. During a typical fall season, about 300 such reports will be filed; about 250 each winter season; about 200 each spring season. Any school which receives three or more negative reports over three seasons receives a letter of concern from the MHSAA and the school’s name is published in benchmarks; and any school that receives no such reports over three seasons receives a letter of praise.

In 2008-09, the MHSAA also began a program whereby officials could rate school sportsmanship. During the winter season of 2013-14, there were approximately 4,000 reports filed, including 2,400 in basketball. The Basketball Coaches Association of Michigan honors the best 100 schools where BCAM members are coaching.