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Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.

Risk Minimization Reaches More

May 9, 2014

Every season – fall, winter and spring – the MHSAA launches a series of sport-specific rules/risk management meetings, completion of  which has been a requirement for high school varsity head coaches and MHSAA registered officials who want to coach or officiate in the MHSAA tournament for that sport. Two significant changes will occur for the 2014-15 school year.

For the first time in 2014-15, all assistant and subvarsity high school coaches must complete the same meeting requirement as the high school varsity head coach or, in the alternative, they must complete one of seven free online health and safety courses that are posted on MHSAA.com and designated to fulfill this requirement. High school athletic directors must certify each season, three times a year, that all their assistant and subvarsity coaches for that season have completed that requirement.

Also, for the first time in 2014-15, the MHSAA will be posting content for officials that differs from the content for coaches. While coaches are being given a review of select Handbook regulations, for example, officials will be reminded of key elements of effective officiating, regardless of the sport or level of competition.

These new policies are intended to bring more relevant content to a greater number of those who work with student-athletes and to further emphasize risk minimization in educational athletics.

In 2013-14, slightly more than 20,000 coaches and officials completed the MHSAA rules/risk management meeting requirement. The number will greatly exceed 100,000 in 2014-15.