Money, Money Everywhere, But ...
June 23, 2016
Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.
I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.
While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...
The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.
Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.
In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.
Starting Five
December 6, 2016
The Task Force on Multi-Sport Participation which the Michigan High School Athletic Association appointed early in 2016 has identified its top five projects. They all encourage the MHSAA and its member schools to get in the game earlier.
The Task Force wants the MHSAA to:
-
Partner with groups which are promoting diverse physical activity for youth, like the NFL’s “Play 60” and the United Dairy Industry of Michigan’s “Fuel Up” programs.
-
Meet with groups which could influence more and better physical education in schools that would encourage more sport sampling by youth and increased literacy in basic athletic skills and movements.
-
Prepare tools for administrators to use when interviewing coaches, conducting preseason meetings for coaches and encouraging coaches to “walk the talk” of promoting balanced, multi-sport participation by members of their school teams.
-
Prepare for junior high/middle school and elementary school parents a “What Parents Should Know” guidebook with units created by medical personnel, high school and college athletes and coaches, educators and sports scientists.
-
Prepare for junior high/middle school and elementary school parents a “Reality Check” video describing the costs of sports specialization and the facts about sports as a path to college tuition assistance.
Those who love and lead school sports cannot wait until kids (and their parents) reach high school before we start talking with them regarding the values of school-sponsored sports, the benefits of multi-sport participation, and the meaning of success in educational athletics.