Monkey Business
July 23, 2013
During the summer weeks, "From the Director" will bring to you some of our favorite entries from previous years. Today's blog first appeared Aug. 24, 2012.
I hesitate to assert that my wife and I are hikers, but we certainly are avid walkers. Walking is a routine of our daily life; and it’s a highlight when we travel. Walking is the means by which we absorb the sights, sounds and smells of each locale, while faster modes of tourism pass us by.
One of my wife’s delights as we travel is to discover monkeys in the wild; so sometimes monkey sighting has been the goal of walks, for example, in Costa Rica and Panama. This has made us familiar with howler monkeys; and I’m sorry to say, it’s caused me to see parallels between howler monkeys and modern media.
The growls of the howler monkeys send messages through the treetops. One howler begins, and others forward the message for miles. I’ve been told by locals (I’m no expert) that the monkey culture doesn’t reward creativity and that there’s an expectation that the message at the end of the line is the same as it began.
Sort of like forwarding an email, photo or video; or sharing a posting on Facebook. Or like the wire services’ distribution of news through traditional media. It’s rare that anyone vets the information; and retractions or corrections are even rarer.
I read in Barbara Kingsolver’s novel The Lacuna that the most important thing about a story, and about a person, is what you don’t know, which gets to the heart of the weakness of much of modern media. Yes, because of the volume of information in today’s 24/7/365 “news” cycle with thousands of channels and the universal access to reporting news through social media, we’re likely to get most of the facts, eventually; but the salient and true facts are likely to be lost in the rush and the clutter.
Set at a time before television, Kingsolver’s protagonist in The Lacuna writes in 1946: “The newsmen leap on anything . . . The radio is the root of the evil, their rule is: No silence, ever. When anything happens, the commentator has to speak without a moment’s pause for gathering wisdom. Falsehood and inanity are preferable to silence. You can’t imagine the effect of this. The talkers are rising above the thinkers.”
However real that observation would have been then, it’s clear today that cable television, talk radio and the Internet have raised the talking-without-thinking effect to heights that would have been unimaginable in the 1940s.
Investments
July 9, 2014
Bristling from criticism that our associations are money-grabbing exploiters of children, my counterpart from Colorado said, “If we were running our programs just to make money, we would do very many things very differently.” I knew exactly what he meant.
Because we care about the health and welfare of students, because we mean what we say that the athletic program needs to maximize the ways it enhances the school experience while minimizing academic conflicts, and because we try to model our claim that no sport is a minor sport when it comes to its potential to teach young people life lessons, we operate our programs in ways that make promoters, marketers and business entrepreneurs laugh, cry or cringe.
If money were the only object, we would seed teams and select sites to assure the teams that attracted the most spectators had the best chance to advance in our tournaments, regardless of the travel for any team or its fan base. If money were the only object, we would never schedule two tournaments to overlap and compete for public attention, much less tolerate three or four overlapping events. If money were the only object, we would allow signage like NASCAR events and promotions like minor league baseball games.
Those approaches to event sponsorship are not wrong; they’re just not right for us. And we will live with the consequences of our belief system.
During the 2012-13 school year, 438 of the MHSAA’s 2,097 District, Regional and Final tournaments lost money. Not a single site in golf, skiing or tennis made a single penny. Over 17 percent of all other sites brought in less revenue than the direct expenses incurred at the site. In no sport did every District, Regional and Final site have revenue in excess of direct expenses.
In fact, in only three sports – boys and girls basketball and football – is revenue so much greater than direct expenses overall that it helps to pay for all the other tournaments in which the MHSAA invests.
That’s right: invests. When we present our budget to our board, we talk about the MHSAA’s investment in providing tournament opportunities in all those sports and all those places that cannot sustain the cost of those events on their own.