More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Bowl Games Are Bad

October 6, 2014

The idea to conduct one or more high school football bowl games in Florida in late December is a bad idea on every possible level of consideration. The idea will triumph only if greed trumps good sense.

A misguided marketing firm is trying again, this time attempting to bribe schools and state high school associations to bend or break their rules. A national media chain is trumpeting the plan to give some legs to its foolish national rankings. So there is some buzz about the plan, but no brains.

At a time when concerns rage for excessive head contact and concussions in football, no responsible party would for a single second think seriously about adding more football practices or games for school-age players.

Well before late December, high school football has ended, and winter sports are well underway with practices and competition that are far more important than several more weeks of practice and another game of football.

How could we ever allow one team to have an extra month more of football practice than all others? How is that fair to all the other football teams?

The answer is that it’s not fair to the football programs of other schools; it’s not fair to the other sports at the school involved; and it’s not healthy for the football players involved.