More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Counting On Officials
August 26, 2014
It is sometimes the most maligned who do the most good; and that might be said of high school sports officials.
Many MHSAA registered officials are key contributors to the quality of life in their communities; and as a group, MHSAA registered officials are key contributors to pediatric medical care in this state.
This year is the tenth that the MHSAA has been engaging its 11,000 registered officials in raising funds for Michigan’s four Children’s Miracle Network facilities: Beaumont Children’s Hospital, Helen DeVos Children’s Hospital, Sparrow Hospital and Hurley Medical Center.
Primarily through voluntary self-assessments during their annual registration process, officials have contributed approximately $60,000 to these four facilities.
In addition, a half dozen local officials associations have developed programs that regularly support their closest CMN facility. For example:
- The Metro Detroit Officials Association sponsors the Referees for Reading Program at Beaumont where monies raised help fund a pediatric ward book cart which is replenished annually with new titles for patients and parents to enjoy. The MDOA has sent its members to the pediatric unit to read to young patients. This year, the Eighth Annual MDOA Officials for Kids Golf Outing was held in Livonia, benefiting Beaumont Children’s Hospital and the reading program.
- The West Michigan Officials Association has included Officials for Kids in its annual community service initiatives for several years, assisting with a Helen DeVos Children’s Hospital event for visually impaired pediatric patients in Grand Rapids.
- The West Michigan Volleyball Officials Association has used the proceeds of an annual volleyball invitational it hosts to support Officials for Kids.
- Several associations, including the Capital Area Officials Association this spring, have sponsored a “Give-A-Game” event during the season where all officials on the same day contribute their game fees to Officials for Kids.
People can say what they want about sports officials. For my part, if my car breaks down anywhere in Michigan and I’m in need of quick assistance, I’ll check my officials directory. I know there will be an official nearby that I can count on.