More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
The Best Is Yet To Come
June 17, 2014
My last posting was built on six words from the novel, No Small Mischief, a fictional memoir of life in Nova Scotia’s northernmost region. Today’s posting is launched from an 11-word passage from the same work: “Living in the past is not living up to our potential.”
How horrible it is to peak in high school.
To remember high school as the best days of life is not such a problem, unless it is true. If, in fact, we were at our best during our high school years, then we have failed to fully develop as human beings.
I heard an athletic director close a senior student-athlete awards program recently by saying, wisely, “I hope you will visit us, but not too long or too often. You need to get on with your lives.”
The high school experience – including competitive athletics – is not the end, not the fulfillment of anything. It is, at its best, the launching pad for life.
That it can be the best days of one’s youth should not make school sports the best years of one’s life.