More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Domestic Solutions

September 6, 2013

Kudzu was introduced to this continent in the late 1800s to control soil erosion in the southern United States. Now, this fast-growing Asian climbing vine is choking out all other vegetation. This seriously invasive species is growing at a rate faster than 150,000 acres each year in spite of millions of dollars spent to control it.

Asian carp were introduced to this continent one hundred years later, primarily for the purpose of cleaning commercial catfish ponds in Arkansas. They escaped into the Mississippi River and have proliferated, eating voraciously and growing to immense proportions. They now threaten the commercial fishing industry of the Great Lakes.

When we invite what appear to be relatively easy outside solutions to difficult internal problems, we invite more serious problems.

Whatever issues we face in school sports are best addressed by schools themselves using the resources at hand. No outside agent can be introduced to solve the problems we confront. No software is the silver bullet, and no sponsor provides the sustenance to keep educational athletics not only alive, but well.

It is up to us alone – administrators, coaches, officials. Using the natural resources right in front of us. Here and now.

I’d prefer to see the kudzu and carp when I travel in Asia, not America.