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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Teaming Up

February 21, 2012

Try as I might, and no matter how much I practiced, I never became comfortable going to my left as a high school basketball player. I feel the same way about some of this job I have today.

If I’m asked a question about student eligibility, my response is usually quick and confident. The topic is in my wheelhouse, my comfort zone, my right hand.

But when I need to make a decision about information technology, a subject that didn’t exist when I started in this work, I need much more time and I’m more tentative with my answers. And it feels like I’m dribbling with my left hand.

Unfortunately, as time goes by, I’m faced with more questions that are in my area of weakness than my area of strength. It’s just the way the world works today, with everything tied into or revolving around technology.

Fortunately, we’ve assembled a team at the MHSAA office that includes staff for whom technology is not a thing. It just is. Like the air they breathe. They are as instinctive with their advice about technology as I am about the transfer rule.

Gratefully, there’s room for both of us in a modern enterprise serving traditional values.