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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Student-Centered Programming

February 7, 2012

For most of the histories of most statewide athletic associations across the country, the association has been a third party.  That is, the association’s work was with adults - administrators, coaches and officials – who had more direct interaction with student-athletes.

That has been changing for most of these associations over the past two decades.

Today, MHSAA staff work directly with student-athletes through the Farm Bureau Scholar-Athlete program as well as at sportsmanship summits and captains clinics.  We partner with the Basketball Coaches Association of Michigan to conduct our “Reaching Higher” programs for college-bound male and female players.  We have a Student Advisory Council that works with us in our office, at meetings and at tournament venues.

After the Scholar-Athlete program, the oldest of our student-centered programming is the MHSAA Women in Sports Leadership Conference which began in 1989.  The 2012 Women in Sports Leadership Conference, which concluded yesterday, addressed a “Leaders Show Up” theme.  Three dozen presenters interacted with approximately 500 student attendees.

These direct interactions aid the modern athletic association in staying alert to the needs, desires and “idiosyncrasies” of students, who have always been the subject of the work – just less obviously and effectively than they are today.