More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Don’t Look Back

November 23, 2011

In August of 1986, at the end of the one week of overlap between the previous MHSAA executive director, Vern Norris, and the start of my tenure, I found an envelope on my desk from Mr. Norris that read:  “No words of advice.  Just make your decisions and don’t look back.”  That’s Lesson No. 5 of six in this series of blogs.

In our work, time is of the essence.  We don’t have the luxury of long deliberations.  The next game may be today; the next round of the tournament tomorrow.

In our work, staff is limited.  We don’t have subpoena power.  We have few staff spread thinly over many responsibilities.

In our work, because it’s in a competitive arena, people are sometimes disingenuous.  Some have personal agendas, impure motives sometimes. They care who wins and loses; we don’t.

And most people have miserable memories.  I’m skeptical that people recall well the details of events; and people are even worse when recalling details of conversations.

So, in our work, we make one more call and then, with good intentions and reliance on rules, we get on with the decision and try not to look back.

It’s hard to do, but a good deal healthier if we can.