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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Help Wanted

November 22, 2011

You probably wouldn’t be much attracted to a “Help Wanted” posting in the classified ads of your local newspaper that read:

Help Wanted!
Long hours. Late nights.  Low pay.
Frequent criticism.

Almost every paid or volunteer position associated with local school sports would fit that description.

And yet, legions of people enlist in service to school sports each and every year.

Many do so because their own kids are involved as participants. Many others do it “to give back” to a program that provided them so many benefits as a participant years before.

I commend to your reading the Winter 2011-12 issue of benchmarks now online which features a very few of the very many people who have answered this “Help Wanted” call.  We are thankful for them all.