More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Fixing Things

October 6, 2011

Leaders of schools and school sports have rarely been asked to do more with less than is demanded of them today.  Their plight has brought back to my memory that many years ago, a pastor from North Carolina, Stephen M. Crotts, told this story – one that I’ve kept in my files, and in my heart, ever since.  He said:

I started my ministry in Charlotte County, Virginia.  And there was a deacon in the church there named Harvey Milton who ran a seed and feed store in Drakes Branch.  Harvey and his wife Margaret sort of adopted me and helped me along during those first tentative years of the ministry.

I remember one day after I’d been there nearly three years.  I was struggling with trying to do too much, trying to keep everybody happy, trying to fix all the hurts.

I stopped by to see Harvey at his business and found him hunched over the back door replacing a broken hinge.

“What are you doing?” I politely inquired.

“Well, Stephen,” Harvey intoned, “there are four kinds of broken things in this world.  There are those things that are broken that if you just leave them alone they’ll fix themselves.  Then there are those things that are broken that are none of my business.  It’s up to somebody else to fix it.  Then there are those things that are broken that only God can fix.  And finally, there are those things that are broken that can be fixed and it’s my job to do it.  And this door is one of them.  And that’s what I’m doing . . . fixing this door.”

Stephen finished by saying this:  “When urgent calls, opportunities, pressure, criticism and thoughts of all I could be doing come, those words help me sort my duty.”

Perhaps those words will help you too.