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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Second Half by MHSAA

Pivot Work

September 21, 2011

Consider the pivot move in basketball.  The player receives the ball, plants his or her foot and spins 90 to 180 degrees.  Without moving the pivot foot, the player turns from facing one direction to facing a different direction.  And with that new perspective, the player either passes the ball to a cutting teammate or dribble drives toward the goal.

If these are pivotal times in school sports – and I believe they are – we must, if we are to make the most of these times, remember the skills that many of us worked on when we played basketball and still often admire as effective when we watch basketball.  The pivot.

  • One foot firmly planted.  A foot that can’t be moved.  Our base.  Our fixed orientation.
  • Then the spin that changes our field of vision from one direction to another.
  • Then a sharp pass to a teammate, one who’s gotten a step on an opponent.
  • Or, if no teammate is open to receive our assist, a determined drive of our own toward the goal.

If these are pivotal times, and if we are to be the “pivotal generation,” this is the drill:  Fixed to our core beliefs, look around for new ideas and cutting edge partners to assist, and take it to the goal ourselves if we must.