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Motivation Matters

November 6, 2012

I had the opportunity to compare notes with the leader of a high school in Boston which educates a high number of non-English-speaking students – more than any other public school in that diverse metropolitan area.  My interest flows from my work with mid-Michigan’s Refugee Development Center, which provides English classes and other services for newcomers to our community.

We both have observed that, almost without exception, these students who are seeking to learn English are highly motivated – considerably more so than most other students we observe.  They come early to class and stay after class; and if class is ever cancelled, they come anyway!

We agreed that those who are attempting to revolutionize education with one overhaul or innovation or another may be missing what’s really wrong.  We don’t have a structural or systemic problem at school, we have a motivational problem at home. 

It may be fashionable for the pundits and politicians to beat up public education in the U.S., but from all around the world people are beating a path to our schools for the quality of education they cannot find elsewhere.  And displaced populations – most immigrants and refugees – arrive with motivation to learn and assimilate that puts U.S.-born students to shame.

Really, whose fault is this?  It can’t be the schools.  But schools must try to respond to the problem they are being presented.

And extracurricular activities and athletics are among the tried, tested and proven tools available to schools to help reach, motivate and educate our young people to stay in school, like school and do better in school than they otherwise would.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates