Moving Forward

December 28, 2012

Coaches will often convey to their teams a variation of this theme:  “If we’re not moving forward, we’re falling behind.”  And with such immediate feedback – the next contest – coaches can measure their team’s progress quite easily. Progress is harder to measure for the organizations that serve and support coaches and athletes.

If we are doing our jobs well, we will have both an “inside game” and an “outside game.”  We will create our own opportunities to improve our services and we will be alert to opportunities to improve ourselves when they are handed to us or forced upon us from outside sources.  Both types of change can be positive.

  • Change from inside has the benefit of institutional knowledge.  This change can be informed, measured and careful to avoid unintended consequences that hurt more than help customers.
  • Change from outside can be less rational but also less restrained by history and culture.  It can be more disruptive in a positive sense, perhaps more innovative in origin and more expansive in impact.

It’s my sense that, as the calendar turns from 2012 to 2013, the MHSAA is at the merging of two lanes of traffic – an inside lane of change combining with an outside lane change – which will modify some services and move them forward at unprecedented speeds during the new year and the next.

  • This has been obvious as we have partnered with ArbiterSports to prepare the ArbiterGame scheduling software for our member schools.  Hard work internally that’s about to show results to schools and their publics.
  • This may become obvious as we expand our schedule of inexpensive camps for inexperienced officials.  This could be an antecedent to additional training requirements for MHSAA tournament officials.  The public expects better, and we can do better.
  • This may also become obvious as we expand offerings and then add requirements for coaching education focused on maximizing good health and minimizing risk.  There is a gathering parade of experts and evidence advocating for much more training for many more coaches; and we must find our way to the head of that column.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.