Moving Forward

December 28, 2012

Coaches will often convey to their teams a variation of this theme:  “If we’re not moving forward, we’re falling behind.”  And with such immediate feedback – the next contest – coaches can measure their team’s progress quite easily. Progress is harder to measure for the organizations that serve and support coaches and athletes.

If we are doing our jobs well, we will have both an “inside game” and an “outside game.”  We will create our own opportunities to improve our services and we will be alert to opportunities to improve ourselves when they are handed to us or forced upon us from outside sources.  Both types of change can be positive.

  • Change from inside has the benefit of institutional knowledge.  This change can be informed, measured and careful to avoid unintended consequences that hurt more than help customers.
  • Change from outside can be less rational but also less restrained by history and culture.  It can be more disruptive in a positive sense, perhaps more innovative in origin and more expansive in impact.

It’s my sense that, as the calendar turns from 2012 to 2013, the MHSAA is at the merging of two lanes of traffic – an inside lane of change combining with an outside lane change – which will modify some services and move them forward at unprecedented speeds during the new year and the next.

  • This has been obvious as we have partnered with ArbiterSports to prepare the ArbiterGame scheduling software for our member schools.  Hard work internally that’s about to show results to schools and their publics.
  • This may become obvious as we expand our schedule of inexpensive camps for inexperienced officials.  This could be an antecedent to additional training requirements for MHSAA tournament officials.  The public expects better, and we can do better.
  • This may also become obvious as we expand offerings and then add requirements for coaching education focused on maximizing good health and minimizing risk.  There is a gathering parade of experts and evidence advocating for much more training for many more coaches; and we must find our way to the head of that column.

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.

In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.

Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.

Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.

More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.

It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.