The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Scheduling Solution
September 27, 2016
One of our state's consistently best high school football programs needed a ninth game this season but could find no opponent within the state of Michigan. It was able to find a game with an equally prestigious football program in an adjacent state that was having the same problem – the "problem" of being such a formidable program year after year that other schools shied away from scheduling them.
Two different schools in two different states with two different football playoff formats and qualifying procedures, facing the same problem.
This helps to demonstrate that it is not any particular football playoff system that is at the heart of high school football scheduling difficulties. Much more at fault is human nature. One could change the qualifying system or double the number of qualifiers so that even winless teams make the playoffs, and some schools would still refuse to schedule others, which would then have to travel out of state to complete their schedules.
The solution to football scheduling will have very little to do with expanding the playoff field or changing the qualifying criteria. It is only when the scheduling of varsity football games is removed from the local level and assigned to the MHSAA that all teams will play the opponents that are closest to them in enrollment and location. Hard to fathom that will ever occur. But then, no team would have to travel out of state, or even across the state, to complete a varsity football schedule.