The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Limitation of Rules – Part 2
September 6, 2016
There may be an inverse relation between the length of the Michigan High School Athletic Association Handbook and the commitment to follow its rules.
There seems an increasingly popular attitude that if something isn’t specifically prohibited, then it’s permitted. The question is more often “Is it legal?” and less often “Is it right?” Technical integrity rather than ethical integrity.
There may not be more rule breakers today, but there sure seems to be more rule benders – people at the borders of what is allowed, testing limits.
Which leads to an even longer Handbook as efforts are made to plug the holes and fill the gaps.
Which is a temptation we must resist, for we cannot keep up. Like a dog chasing its tail, we’ll go in circles. Getting dizzy. Losing sense of what is important.
We were successful in that the 2016-17 MHSAA Handbook has the same number of Interpretations as the year before. A whopping 284 Interpretations. Our goal for 2017-18 should be fewer.