The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
An Easy Call
April 6, 2016
A few people of limited perspective blame the MHSAA for the loss by MSU’s women’s basketball team in the NCAA tournament last month on our refusing to shuffle off the Michigan Girls High School Basketball Semifinals and Finals to some other time or place.
It wasn’t a bad call in Michigan that caused MSU’s loss in Mississippi. It wasn’t even a tough call for us; it was the only call.
No way would we dash the dreams of 16 teams or even diminish the experience of coaches, players, parents and spectators surrounding those 16 deserving girls high school basketball programs.
No way would we damage relationships with vendors, broadcasters and sponsors who have expectations of, or even legally binding agreements for, a certain event, on certain dates, at a certain site.
The NCAA has changed the format of its women’s tournament frequently, and it may change its policies and procedures again before next March, or before the contract expires for the MHSAA’s Girls and Boys Basketball Semifinals and Finals at MSU following the 2017 tournaments. So we are not in a panic about future tournaments.
We hope to keep the MHSAA girls and boys tournaments together; and we are confident both MSU and the greater Lansing community see the significant benefits of hosting these events.