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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Future Actions

February 19, 2016

MHSAA committees have prepared not quite two dozen recommendations for Representative Council action later this spring. Once again this is a smaller than average number of proposals, and again they are modest in scope and significance. What has been different in recent years, and especially this year, is the length and depth of discussions by some of the committees.

Slowly, we are changing committee focus from tournament tweaks and other strictly transactional business to more strategic, even transformational issues.

Several committees talked longer than ever about health and safety issues, with attention to concussion and sports specialization, and how to accommodate and appeal to younger grade levels (6th, 7th and 8th).

I look forward to the day when these long discussions turn into provocative proposals. For example, I would love to hear that ...

  • The MHSAA Football and Junior High/Middle School Committees recommend MHSAA sponsorship of flag football at the 6th- through 8th-grade levels.

  • The MHSAA Soccer and Junior High/Middle School Committees recommend practice and game policies that reduce heading at the 6th- through 8th-grade levels.

  • The MHSAA Golf Committee recommends MHSAA sponsorship of coed, Ryder Cup format golf.

  • The MHSAA Tennis Committee recommends MHSAA sponsorship of coed team tennis.

There is so much more we could be doing to transform school sports for the 21st Century. New sports and formats, with increased attention to health and safety and the junior high/middle school level. This is our future, when talk turns to action.