The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Western Way
September 29, 2015
When he was in elementary school, my younger son Luke often traveled with me on MHSAA business. Today, Luke is living in Shanghai, China, where he is the principal of an elementary school for Chinese children.
The parents of these Chinese children want their youngster (it’s usually an only child) educated in the western way so the child can get into a western high school and college.
Those parents want their children speaking English. But much more than that, they want their children thinking critically and creatively. And they want their children engaging in extracurricular programs that teach teamwork and leadership.
Those parents want the kind of schools we operate in Michigan. They want the kind of programs we offer here.
We educate the whole child; and the whole world wants what we do.
Not only that – unlike most of the rest of the world, we not only educate the whole child, we educate every child. Most other countries don’t even try.