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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Back in the Game

September 8, 2015

Finally, at long last, public schools can begin again to open their classrooms to educate students. Most of our state’s college and university classes began a week or more ago. Most of our state’s private secondary schools began classes a week or more ago. Schools in most other states began a week or more ago.

But Michigan public schools stumble to the starting line long after the race has started almost everywhere else.

Each week during the four weeks since I last wrote about this topic, students in Michigan’s public schools have fallen further and further behind other students across the U.S. and the planet.

When colleges complain that our students are not college ready, think about this. When other states win the new business we seek for Michigan, think about this.

A school year start that competes with the rest of the nation and a school year length that competes with the rest of the world – these are two changes Michigan needs to give us a fair chance.