The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Soccer Head Games
September 1, 2015
Recently, people who do have the credentials that I apparently lack have given credibility to my concerns, including a host of former World Cup champions led by Brandi Chastain, who are supporting Safer Soccer which says banning heading for participants under 14 years old (especially females) is a “no brainer.”
Launched in 2014 by Sports Legacy Institute and the Santa Clara University Institute of Sports Law and Ethics, the goal of Safer Soccer is to educate the soccer community that delaying heading until age 14 or high school “would eliminate the No. 1 cause of concussions in middle school soccer and is in the best interest of youth soccer players.”
The danger is both in the head-to-ball contact and the head-to-head contact by two players competing to head the ball.
There are legitimate differences of opinion on this topic, as well as absurd claims of some that this campaign is intended to give back the hard-fought gains of women in sports, and equally bizarre blather of others that this is intended to keep the sport of soccer in a place of secondary profile in the U.S. If we can get past that nonsense, perhaps then we can have an adult debate about children’s health.