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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

A Solutions Approach

July 13, 2015

I had not been to New Orleans since Hurricane Katrina devastated the city, and I expected to see much change since my several visits before the flooding. What I discovered when I attended national meetings there recently was little change ... including most of the same sights, sounds and smells of years before. I expected the same of the national meetings ... “same-ol’ same-ol’.”

It has become tradition that the executive directors of the 50 statewide high school athletic associations meet twice during the annual summer meeting of the National Federation of State High School Associations in sessions separate from all other delegates to that large convention. It has also been customary for me to leave those sessions depressed as problem was heaped upon problem by the directors, with little attention to solutions.

However, between the two sessions this year, a small group of the executive directors talked about strategies to redirect the conversation; and the result of the second session in New Orleans was to develop a strategy for identifying and prioritizing the most significant problems of school-based sports, and then identifying and prioritizing the resources and alliances currently available, as well as those that could be developed through cooperative effort and strategic partnerships, to attack the most pressing problems.

The expertise to solve such problems has been in our room for years. What has been lacking is the commitment to a process that could move us from a group accomplished in citing problems and suggesting reasons for them to a group accomplished in working together to solve the most significant problems.

So, the “Big Easy” is and may remain pretty much as it always has been. But maybe future meetings of the National Federation, wherever they may be, will be undergoing substantive change.