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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Remarkable Student-Athletes

May 8, 2015

Every spring I have the privilege and pleasure of participating in several league or local school events that acknowledge and reward the careers of student-athletes who distinguished themselves as multiple-sport participants with very high academic grade point averages. One of those events this year was the 2015 Senior Athlete Recognition Ceremony of the Capital Area Activities Conference. It was remarkable in several ways.

It was my fourth time in attendance at the event, which started when the league was smaller and simply called the Capital Area Conference. I was the speaker at one of its first recognition ceremonies. In later years I attended as our first son, and then our second, were among the evening’s honorees. But I found the 2015 CAAC event remarkable in two other and more important ways.

First, as the Master of Ceremonies Tim Staudt read off the intended college majors of the 200 honorees (10 per school), I noticed that not one of the students had declared the intention of being an English major, which was my college major and to which I credit much of the pleasure I’ve enjoyed as a human being and the success I’ve experienced as an administrator of school sports. I’m hoping some of these 200 of the CAAC’s best and brightest – a truly impressive group – will decide or even just stumble into an English major – a place to learn how to think and to communicate.

The second remarkable feature of this remarkable group of 200 was that the number of boys almost equaled the number of girls. This almost never happens, and that has always concerned me – that boys settle for athletic achievement alone while girls strive to achieve in athletics, academics, activities and much more of what a comprehensive education has to offer.

It is extremely important to the future of our society that we demand much more of boys than we are getting. If we expect them to be productive in life and to be good citizens, husbands and fathers, boys need to learn in high school that “settling” is not sufficient and that a life which revolves around sports alone is a life that will be disappointing.