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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Fracking in School Sports

May 1, 2015

First there were rumors, then there were reports, and now there are beginning to be results from geological surveys warning that the process of fracking in oil and gas exploration and deep ground extraction is increasing the frequency of earthquakes in several parts of the United States.

I want to say, “Duh! How could it not?” Why would it surprise any rational human being that the delicate blue marble we inhabit would not get off kilter when we bore deep into the surface with drills and explosive charges and then pump water at high pressure into the tunnels we create and the crevices we exploit? When I put that picture in my mind, I shudder.

Often I picture the world of school sports like this marble we inhabit. Sometimes I see exploiters drilling deep into our core, dropping explosives, applying pressure, and extracting what they believe are valuable resources while laying waste to everything else, including very much that is very precious to very many other people – in fact, to most athletes, coaches, administrators, officials, parents and spectators.

We should pay attention to the times when we feel our foundation shaking, even just a little. We should make it difficult for the exploiters to extract our elite, especially when they disregard and lay waste to everything else that holds our world – educational athletics – together.