The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Our Best and Brightest
April 12, 2015
The best two hours of each work year are those spent with the MHSAA Scholar-Athletes and their parents on the last Saturday of the winter tournament season.
This is a happy and pardonably proud group who epitomize the best of what our schools and school sports produce because of the giftedness of the student-athletes and their grit to maximize those gifts with the help of family and the faculty of member schools.
This year’s 32 recipients of $1,000 scholarships represent 22 of the 28 MHSAA tournament sports. The 32 recipients average 2.56 sports per person, and their average GPA is 3.95.
Five of this year’s class have won MHSAA state championships as individuals or members on a team. Nineteen of this year’s class have perfect 4.0 GPAs.
Over the years, 323 MHSAA high schools have been represented with scholarship winners; and this year, 10 students were first-time winners for their schools.
This is the 26th year of this program, underwritten since its inception by Michigan Farm Bureau, which has now invested $652,000 in MHSAA's scholar-athletes. The longevity and generosity of this sponsorship is Michigan at its best.
And these 32 students are among our state’s most precious resources for creating a better future for our state, nation and world.