The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
A Rite of Spring
March 21, 2015
It is inevitable in March, as predictable as May flowers after April showers, that the weeks of District Basketball Tournaments will bring criticism, and calls to seed those tournaments so top ranked teams don’t face one another in early round games.
The MHSAA’s tournament has been unseeded for 90 years; and while we should never be slaves to the past, we should always be respectful and appreciate that smart people of previous generations had many of the same discussions we are having today; and they determined that the blind draw was best.
While the preference for the blind draw has prevailed in recent years, the almost addictive attention of the media and public to the “bracketology” of NCAA basketball tournaments appears to have improved the chances that some form of seeding will eventually be applied to the MHSAA Basketball Tournament and, in doing so, join a half dozen other sports for which the MHSAA employs at least a limited seeding plan for at least one level of those tournaments.
The challenge before us is not intellectual – seeding tournaments is not rocket science. No, the challenge is political – forming consensus for a plan that does not lead to extra travel and expense for participating schools, and that can be easily understood and simply administered at multiple sites. We are talking about 256 District tournament sites – 128 each in the Girls and Boys Basketball Tournaments. The problems and pitfalls of seeding tournaments of this magnitude are nothing the colleges have tried to tackle.
And no one should be deluded that seeding is a “no-brainer” that “everyone supports.” That is not accurate. There are many people who enjoy the fact that there are top-notch matchups every night of the District tournament weeks, and not all delayed to the nights of District finals. And there will be little enthusiasm from poorly seeded teams which are forced to drive past a closer opponent to get clobbered by a more distant opponent.
While postseason tournaments are the MHSAA’s “bread and butter” program, tournament seeding is not a defining or fundamental issue of educational athletics that requires our urgent or concentrated attention. Promoting participant health and safety, for example, demands much more attention. I’m not opposed to seeding; I just don’t give it the same importance as so much else we are challenged to do.