The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Big Lessons for Little Leaguers
March 13, 2015
The only thing worse than adults corrupting kids for their own glory and gratification is politicians trying to excuse those adults so the kids learn nothing positive and much that’s negative from the situation.
So, things went from bad to worse when the mayor of Chicago tried to pressure Little League Baseball to restore the victories and championships that the Jackie Robinson West All-Stars baseball team claimed during the 2014 Little League World Series while some of its players were in violation of the organization’s residency rules.
So far, the kids have learned that it’s not right to cheat. The mayor would have them learn that you can avoid the consequences of cheating if you know people in the right places.
Little League is a victim of its own success. The more hype it has brought to what once was a healthy local game for 9-12 year olds of modest skills – the more it has become a spectacle for all-stars who, really, are merely those children who have matured the most – the more it has raised the stakes, the more Little League Baseball has invited excesses and even corruption.
This trend will only get worse; and it will get worse much faster if the politicians try to overpower those Little League officials who are still trying to hold things in check. Those so-called “stubborn” leaders offer Little League its biggest and best legacy.