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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Supporting Sports Officials

February 20, 2015

There recently has been some criticism that the MHSAA hasn’t “had the backs” of sports officials regarding a proposal for a new state law.

To make a difference of opinion about legislative strategy the litmus test of MHSAA support for officials is misguided at best and manipulative at worst.

Moreover, from the standpoint of coaches and spectators, the MHSAA is much too ready to support officials, even when officials misapply a game rule or misjudge a contest situation. That we always back officials, even when they are wrong, is a criticism that resonates with the public far more than the recent, rare criticism that we don’t have officials’ backs on a piece of legislation that we believe lacks merit.

Despite the hype and hope, there are two things the proposed legislation will not do: 

First, additional legal sanctions will not dissuade someone who has momentarily lost his or her mind to pause and think, “Oh yeah, If I slug this person, there’s an extra penalty.” There is no evidence that such legislation works as a deterrent to emotional outbursts.

Second, putting such legislation on the books will not improve sportsmanship on the front lines. Such laws are empty words; improving sportsmanship is year-round, grassroots work of real substance.

Because our energies are invested in the ongoing work of improving sportsmanship in interscholastic athletics’ special niche in the world of sports, the MHSAA has been known nationwide for several decades as a high school association with great passion for good sportsmanship and innovative programs to improve sportsmanship.

This week alone we have thousands of students and others voluntarily watching videos promoting school spirit and good sportsmanship as the fourth annual “Battle of the Fans” concludes. This program, born in Michigan, is now spreading to our counterpart organizations across the U.S.

This week, and almost every week, we have staff traveling “anytime, anywhere” to deliver face-to-face education to groups of high school coaches who, more than anyone else, influence the behaviors of both players and spectators.

Through the years, we have promoted sportsmanship with audio and video and print promotions. We’ve conducted statewide, league and local sportsmanship summits as well as team captain and student leadership workshops. We have rewarded good sportsmanship, and penalized bad.

The MHSAA’s Constitution requires every member school to adopt a code of good sportsmanship for its athletes, coaches and spectators, an educational program to promote good sportsmanship, and a system of progressive discipline for failure to behave according to the code of good sportsmanship. A condition of MHSAA membership is to demonstrate that those requirements are being met.

Time and money spent on real solutions, not symbolism, is the MHSAA’s approach to creating and maintaining a higher level of sportsmanship. And it’s the best way for the MHSAA to demonstrate its ongoing support for contest officials.