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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Simons Says

December 12, 2014

As an almost inveterate traveler – one who begins planning his next adventure to sweeten the sadness during the return trip of the current adventure – I took special note of and pleasure in this statement of Eric Simons in his book Darwin Slept Here:

“Optimism may be one of the biggest benefits of travel. When you spend all your time in a small area, trekking back and forth to work, getting all your news on the Internet, it’s easy to think the world is a lot worse off than it is. Then you get out in it, even for a short bit, and you get a summit view or find a friendly person who cares about nature just like you do, and then even when you go home, you remember: Hey, it’s not all bad. We’re really doing ok.”

When I see advertisements that promote travel as an escape, I cannot agree. For me, travel is a change from the daily routine, but it’s hardly an escape. In fact, I see more sights, hear more sounds, smell more scents and taste more flavors when I travel. I interact with countless more people – in airports, markets, parks, museums. But even moments of isolation – perhaps on a remote beach or trail – are somehow richer, more contemplative, when traveling.

It is not escape but engagement with new cultures and customs that travel causes; and it creates opportunities for personal reflection that routine obscures.

As Simons says, “Traveling connects us to the world and renews our capacity to wonder.”