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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

A Dedicated Downtime

November 7, 2014

Those who administer, coach or play school sports have become familiar with the phrase “downtime” to describe that period just before a season when coaches are not allowed to assemble players for activities that look too much like practice being conducted before the earliest practice of the season is allowed by rule.

In school sports, therefore, we often consider the downtime as a time to do less as teams – less than during the season, and even less than what is allowed teams during most of the offseason. If student-athletes are going to prepare for the upcoming season, they do so more as individuals than as organized teams during the brief preseason downtime.

In this we might look to the arts and literature for assistance; for it is in the downtime – the time away, on one’s own – that many artists, writers and other creative types have found their inspiration for excellence.

In Daily Rituals: How Artists Work, author Mason Currey describes the working habits of 160 creative thinkers. A common theme is the time these people demanded to be away from others to walk, sit and ponder. To wonder. To work through obstacles that seemed to be blocking their progress.

This is an imperfect analogy for student-athletes and school coaches, but it’s still instructive. In fact, a disconnected downtime – one without television, texting, tweeting and team drills, but with time and space to earnestly assess strengths and address weaknesses – might be central to an effective prescription for the upcoming season.