The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Everyday Heroes
October 21, 2014
The last two Heisman Trophy winners have been mostly an embarrassment to college football after receiving what is supposed to be the sport’s highest individual award.
This has caused me to recall that Charles Schulz, the creator of “Peanuts” comic strip, was said to have often asked people to name the last few winners of the Heisman Trophy, the Pulitzer Prize, Miss America and Academy Awards. He reported that few people could name many of the recipients.
Then Mr. Schulz would ask the same people to name teachers and/or coaches who had inspired them. He reported that just about everyone had at least one to name quickly.
Schulz’s point was that for most of us, it is not award winners whom we remember. For most of us, the really important people are the “everyday heroes” who influenced our lives without fanfare or tribute.