The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Questions
September 9, 2014
Sometimes leadership looks at questions as a challenge to its authority, or as a way to obstruct progress. Both can be true.
But a better way to view a good question is as a valuable gift. It can provide an opportunity to learn, to consider details that hadn’t been addressed or alternatives that hadn’t been raised.
And a better way to look at a leader than the one with all the answers is to view the leader as a collector of questions.
The quality of those questions can have a direct relationship on the quality of ideas and initiatives that form, and a direct effect on programs and services that follow.
During August and September, MHSAA Associate Director Tom Rashid has been meeting with athletic administrators at their league meetings. Among several objectives has been to ask these front line administrators to think about some new approaches to some old topics – like out-of-season coaching limitations and policies and programs for junior high/middle school students. He has been asking questions, and then he’s been listening to questions, both of which are preparing us for more in-depth discussions on these topics throughout the remainder of the 2014-15 school year.