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The Needle

March 2, 2012

Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.

Jordan watches “the needle.” 

The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com.  It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.

Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores.  Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.

On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.

Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.

A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week.  Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.

So MHSAA.com deserves our attention and resources.  It is creating first and lasting impressions.  It is branding us, and doing so far beyond the walls of schools and the borders of our state.

Most importantly, it is demonstrating what we value.  It is conveying messages about who we are, what we do and what we believe.  And providing a stark contrast to who we are not and what we don’t do and don’t believe.

Elite Soccer?

August 5, 2014

Every four years, the Winter Olympics brings obscure cold-weather sports to American homes; and a few months after that, the World Cup brings the world’s most popular game to the American conscience and conversation.

Predictably, those who don’t understand or don’t like soccer ridiculed the sport, while the sport’s devotees ignored ugly blemishes on the face of the “beautiful game.”

It’s my hope that those who play or coach school-based soccer, or who aspire to, saw the spacing, the strategy and the one-on-one skills of soccer at its highest level on its biggest stage. It really is beautiful!

But I wish even more that those who play or coach school-based soccer, or hope to, will ignore the feigning and the flopping. Grown, athletic men seemed to be tripped up by the slightest push or pull, and then tumbled with comical force, and then trembled dramatically as they held their head or gripped an ankle with both hands.

Oh, there were times when the shoves were real and forceful and the injuries were real and painful; but the vast majority of the players who fell were faking both incident and injury.

At times last month I thought I was watching World Wrestling Federation actors, not World Cup athletes. And in that regard, I prefer our high school version of the world’s highest profile sport.